Nextbase
Nextbase's North American social media presence required evolving from repost-driven accounts into content-first channels that could compete with premium automotive tech brands.
Social Media
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Branding
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Content Creation
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Influencer Partnerships
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Social Media • Branding • Content Creation • Influencer Partnerships •
Nextbase is a market leader in connected car technology and driving intelligence. Think of a Nextbase as a home security system that hits the road with you. 24/7 protection, crystal clear clips, and total peace of mind.
TL
DR
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Starting as a Social Media Manager and advancing to Social Media Lead, I helped shape Nextbase's social presence through organic content strategy, community engagement, creator partnerships, and performance-driven optimization.
↑62%
↑20M+
viral video views
↑21K
Instagram followers
Instagram impressions
Shifted audience behavior from passive viewing to active engagement through platform-native content and community-driven storytelling.
Created multiple original video series that repeatedly achieved viral performance, expanding brand awareness and establishing a repeatable framework for audience growth.
Built relationships with creators, ambassadors, and partners that expanded brand reach and strengthened Nextbase's presence within the automotive community.
Social Media & Brand Initiatives
Oversaw content planning and calendars, balancing reactive opportunities, evergreen content, campaign support, and community-focused storytelling.
Managed day-to-day social media operations across Instagram, Facebook, TikTok, and X, ensuring consistent publishing, engagement, and brand representation.
Presented monthly performance reports, strategic recommendations, and growth opportunities to client stakeholders, helping guide content and channel decisions.
Facilitated cross-functional collaboration with creative, PR, events, and account teams to support broader marketing initiatives and campaign objectives.
01
Social Media Strategy
Conducted competitive analysis across the dash cam category, identifying opportunities to differentiate Nextbase from overly promotional brands and repost-driven competitors.
Identified the topics, conversations, and content formats most likely to resonate with automotive enthusiasts, informing a more audience-first approach to product marketing.
Developed and presented monthly performance reports, key learnings, and forward-looking recommendations to guide content strategy and platform optimization.
Led content planning and strategic direction by pitching new concepts, identifying growth opportunities, and refining channel strategies based on performance insights.
Content Creation & Execution
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Developed recurring content series including Who's at Fault?, Dash Cam Reactions, POV Captions, educational content, and comedic formats designed to encourage participation and conversation.
Produced end-to-end social content, including ideation, scripting, video editing, copywriting, publishing, and optimization across multiple platforms.
Reframed product marketing through entertainment-first storytelling, using real-world incidents, audience reactions, and educational content to demonstrate category value rather than relying on traditional product promotion.
Sourced, vetted, and secured permissions for user-generated content, balancing legal requirements, audience appeal, and brand safety within established agency workflows.
Community, Creators & Partnerships
03
Vetted and managed relationships with content creators, industry advocates, and automotive influencers, coordinating collaborations that aligned with brand goals and audience interests.
Developed and executed giveaway campaigns that increased audience participation, expanded brand visibility, and generated high-value user engagement.
Amplified customer success stories through ambassador partnerships, transforming real-world dash cam experiences into authentic narratives that reinforced product value and trust.
Managed day-to-day community engagement, fostering discussion, responding to audience conversations, and strengthening relationships with customers and followers.
By prioritizing audience insight over industry convention, Nextbase demonstrated that thoughtful, research-driven content can outperform generic social strategies and drive meaningful organic growth at scale.
Impact
Contributed 13 of the account's 20 all-time
1M+ viewed videos within a 5-month period, establishing repeatable formats capable of generating viral reach.
Increased Instagram engagement rate from
3% to 8%, demonstrating stronger audience participation and content resonance.
Expanded Instagram's audience by more than 20,000 followers while increasing impressions by 62.2% through organic, content-driven growth.
Drove cross-platform performance improvements, including 533% increase in Facebook impressions and the platform's highest-performing Reel at 20M+ views.
Established a social strategy that differentiated Nextbase from competitors by prioritizing audience engagement, entertainment, and community participation over traditional product-focused marketing.
Transformed Nextbase's North American unfocused social presence from a repost-driven account into a recognizable content-first brand with a distinct voice and audience identity.
Demonstrated that category education and product awareness could be achieved through audience-first storytelling rather than traditional promotional messaging.
Built a repeatable content framework that not only drove growth during my tenure, but provided Nextbase with a sustainable foundation for future content development, audience engagement, and brand credibility.