Korrus
OIO was a new consumer circadian lighting product developed by Korrus that required creating a go-to-market strategy capable of educating consumers on an emerging technology, building brand awareness, and preparing the marketing infrastructure for launch.
Social Media
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Email Marketing
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CRM
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Influencer Partnerships
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Product Branding
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Social Media • Email Marketing • CRM • Influencer Partnerships • Product Branding •
Circadian lighting engineered for human biology. Korrus combines Nobel-backed science and spectral control to support sleep, energy, and wellness.
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I helped build the GTM foundation for OIO by combining audience research, strategic planning, content development, analytics infrastructure, and customer engagement systems.
↑12.3%
↑100K+
impressions
↑10.2%
followers
engagements
Avg. MoM growth
Built the marketing infrastructure for Korrus's first consumer product launch, establishing the social, email, influencer, and analytics systems needed to support go-to-market execution.
Secured participation from industry-leading health and wellness experts, including Mark Hyman, significantly expanding brand credibility and reach ahead of launch.
Developed 14+ weeks of pre-launch, launch, and post-launch content, enabling the brand to remain launch-ready despite shifting product timelines and evolving business priorities.
OIO Product Launch Strategy
Launched a new consumer circadian lighting brand in an emerging wellness and health technology category.
Developed the strategic foundation needed to bring OIO to market, including audience research, messaging, launch planning, and marketing infrastructure.
Led social media strategy and execution while supporting brand development, email marketing, influencer partnerships, analytics, and cross-channel communications.
Built launch-ready systems, content, and campaign assets that prepared the brand for public release.
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Audience & Brand Strategy
Participated in naming, positioning, and brand development discussions
Conducted audience research and psychographic analysis
Helped shape messaging strategies that translated complex circadian science into consumer-friendly content
Contributed to go-to-market planning and launch strategy development
02
Influencer Strategy
Conducted extensive influencer research and evaluation to identify partners aligned with the product's scientific positioning
Helped secure commitments from Dr. Mark Hyman and Dr. Andrew Huberman at a combined value significantly below typical market rates
Developed partnership recommendations designed to increase credibility, awareness, and consumer trust
03
Marketing Infrastructure
Built analytics tracking systems across social media, email marketing, and website channels
Created reporting dashboards and performance tracking processes
Identified gaps in CRM organization and advocated for improvements to support launch readiness
Developed audience segmentation strategies, workflows, automations, and email marketing infrastructure within HubSpot
Created branded email templates and communication frameworks across multiple brands
04
Launch Communications
Developed pre-launch, launch, and post-launch email marketing strategies
Planned and created 14 weeks of launch-ready content to support pre-launch awareness, product launch, and post-launch engagement
Developed content calendars and promotional roadmaps
Leveraged existing audiences from Korrus-owned brands, Ecosense and SORAA, to build awareness and interest for OIO
Coordinated communications across channels to ensure consistency and launch preparedness
By the end of the campaign, Korrus had introduced OIO to the health market, educating consumers on the benefits of circadian lighting and laying the foundation for a launch-ready brand presence.