Korrus
Circadian lighting engineered for human biology. Korrus combines Nobel-backed science and spectral control to support sleep, energy, and wellness.
social media growth
+100,000
impressions
+75% MoM
+56% YoY
+30,000
engagements
+32% MoM
+21% YoY
+7,000
followers
+45% MoM
+73% YoY
product launch
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olution
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bjective
esults
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Product Launch
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Branding
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Social Media Management
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Influencer Partnerships
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A&B Testing
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Product Launch 〰️ Branding 〰️ Social Media Management 〰️ Influencer Partnerships 〰️ A&B Testing 〰️
Our Clients
Atlas Suites
Echo Center
Northgrid Park
Brightline House
As a social media manager for Nextbase, I took lead on transforming the Nextbase social profiles from a rogue repost account to a professional brand in the car accessory/technology space. Through my research, I implemented strategy to bring Nextbase up to par with high-end competitors such as Garmin and Vantrue.
SCOPE:
- Ideate & execute social-first content
- Social strategy & posting
- Facilitate ambassador outreach
- Community management
- Giveaways & partnerships
- Collaborate with PR & Events teams
- End of month reporting & growth presentation
…and more.
GOAL:
More North American website sales; to be positioned as the leader in dash cam & car technology in the US.
SOLUTION:
Knowing Nextbase’s main audience would be “car guys,” I ideated and executed video series content (“Reaction Videos,” “Reddit Readings,” “Who’s at Fault?”) to establish brand awareness and encourage maximum engagement. I also chose videos to repost/react to based on a specific set of parameters that would push the boundaries of social content without crossing any moral/ethical boundaries.
RESULTS (ACCRUED WITHIN A 5 MONTH WINDOW):
Instagram
- Followers increased by 20,786
- Engagement rate increased from 3% to 8%
- Impressions increased by 62.2%
- 20 all-time videos over 1M views. 13 of those 1M+ viewed videos were gained under my implemented strategies and in just five months.
Facebook
- Followers increased by 1,473
- Impressions increased by about 533%
- Highest view count for a Reel on Facebook: 20M+ views
TikTok:
- Followers increased by 4,269
- Video views consistently hitting 20K+ views
Twitter/X
- Impressions increased by about 157%